For Business Owners · No Jargon

You don't need to know what an API is. You need the retyping to stop.

Our other pages talk about SQL, APIs, and DynaChange because your IT people will ask. This page is for the person who signs the checks. Here's what we actually do for a distribution business, in the language you'd use on the warehouse floor.

The Translation

What the technical terms mean for your business

Every service we sell exists to fix a problem you'd recognize instantly. Here's the dictionary.

"API integration" = your systems finally talk to each other

Today, an order comes in by email, someone retypes it into your ERP, then retypes the tracking number back to the customer. An integration makes that hand-off automatic: the order flows in, the confirmation flows out, and nobody swivels between two screens copying numbers.

"DynaChange & business rules" = the system enforces your process

You have rules — "never ship before the credit check," "always fill in the PO number." Right now they live in people's heads and get skipped when someone's busy or new. We make the software itself require them, so the rule holds on your best day and your worst one.

"Custom application" = a tool your team opens in a browser

When your ERP's screens don't fit how your team actually works — counter sales, warehouse tablets, customer self-service — we build a simple web page that does exactly that job and quietly keeps the ERP up to date behind the scenes.

"Reporting & analytics" = your numbers on one screen, every morning

Margins by customer, open orders, fill rates, which rep is behind on follow-ups — pulled from the system automatically instead of assembled in a spreadsheet every Friday by someone who has better things to do.

"AI automation" = the paperwork does itself

Emailed purchase orders get read, matched to your part numbers, and staged as draft orders a human approves with one click. A photo of an equipment nameplate becomes a service order. The retyping your team does all day is now a review step that takes seconds.

"Ginger, the AI assistant" = your phone is always answered

Nights, weekends, lunch rush — every call answered, every caller asked the right questions, every detail waiting in your inbox. Don't take our word for it: call +1 (586) 271-0980 right now. Ginger answers our own line.

The Payoff

Where the money is

None of this is technology for its own sake. Each project pays for itself in one of three ways:

  • Hours back — every order, service ticket, or report your team stops retyping is payroll you spend on selling instead of data entry
  • Fewer mistakes — retyped orders get keyed wrong; automated ones don't. Wrong-item shipments, missed credit holds, and lost paperwork stop leaking margin
  • Calls and leads you were missing — an answered phone and a worked pipeline turn into orders from people who would have called your competitor at 6 pm

How Buying Works

No contracts to escape, no meter running

We're a small senior team in Warren, Michigan — the engineer you talk to is the one who builds it.

The first look is free

We review how your business runs today and send you a plain-English write-up: what we'd fix, what it would cost, and what it would save. Keep it whether or not you hire us.

Fixed price, published rates

Projects start at $2,500 with the price agreed before work begins. Hourly rates ($125–$175/hr) are published on our pricing section — no surprises on the invoice.

You own everything

All the software and rights transfer to you when we're done. If you never call us again, everything keeps working. That's the deal — our retention plan is doing good work.

Tell us what your team still does by hand

Describe it the way you'd describe it to a friend — "orders come in by email and Sharon retypes them" is a perfect project brief. A real engineer reads every message and replies within one business day.

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